As the market for marijuana expands and matures as do expectations of consumers. The consumers aren’t content with products that simply “work.” They are looking for experiences that feel real to the smells of the plants that spark recognition and flavors that are true to cannabis, not approximations. This growing demand has placed Cannabis derived terpenes at the center of serious product development conversations.
Image credit: massterpenes.com
The reason Terpenes define Cannabis identity
Terpenes produce the distinctive smell and flavor of marijuana strains. They influence the perception of quality before any effects are actually felt. When properly stored, terpenes are able to communicate freshness as well as strain lineage and overall quality. If they are not handled properly even the most potent products may seem artificial or spongy.
The genuine Cannabis Terpenes originate from the flower of cannabis and capture its aroma. This is a distinct distinction from botanical terpene blends which attempt to mimic cannabis profiles using compounds extracted from non-cannabis cannabis plants. While botanical blends can be inexpensive, they do not provide the depth and layering that experienced consumers associate with true cannabis.
Extraction method shapes the outcome
The way terpenes are extracted is a significant factor in their final character. Hydrocarbon extraction is often used to capture the vibrant aromas of resin. These methods protect fragile compounds that can easily disappear in high-heat or drying processes.
The CO2 terpenes have a different advantage. CO2 extraction allows for exact control and creates solid and clean terpenes. The resulting aroma may be less pronounced than live hydrocarbon extractions. However, CO2 extracted profiles are appreciated for their consistency and purity particularly in formulations where balance matters more than the intensity.
The two methods serve different purposes, and producers who are knowledgeable pick the method that best suits their needs instead of relying on market trends.
Fresh Material Can Make a measurable Impact
The high-quality cannabis-derived terpenes start with the harvest. Terpenes degrade quickly if exposed to heat, oxygen or time. The use of fresh frozen materials and carefully preserved flowers helps to lock in the original aromatic profiles.
Once degradation takes place, no technique of extraction can bring back what is lost. Terpene producers with experience focus on handling and sourcing in a constant manner. The difference between fresh and compromised material is immediately noticeable in scent clarity and intensity.
What should you look for when buying Cannabis Terpenes
When evaluating Cannabis Terpenes, it’s easy to ignore overly-exaggerated descriptions. What matters more is transparency. The purchaser must be able to comprehend the sources of Terpenes, the extraction process, and processing after extraction.
Consistency plays an important role. True cannabis-derived products must smell the same from batch to, especially when they’re a specific strain. The fact that there are large differences is a sign that the company cares about quality.
Terpene Craft: a Focused Methodology
Some producers try to do all things to all people. Others choose specialization. Mass Terpenes belongs to the second category, and concentrates only on terpenes instead of focusing attention across multiple products types. This focus is narrow and allows for greater control over the flavor, output, and the processing.
Mass Terpenes places a high importance on small batch production, as well as a meticulous post-processing. This allows the scent to speak for the product. Instead of relying heavily on hype, Massterpenes wants to let the aroma speak for itself.
Aroma as an opportunity to conduct a Quality Check
No lab report can ever substitute the moment when an open container has been opened. Terpenes derived from cannabis that are of high quality can be instantly recognized, showing the level of sophistication and familiarity that is unmatched by any artificial blend. Aroma is the best method to determine the quality of the blend.
As the market grows authenticity is the key element. No matter if a producer opts for live-extracted profiles, cold-cured versions or CO2 terpenes that are refined, the goal stays the same: keep the plant’s natural character. If terpenes are used with care and vigilance, they’re not just a means to improve the quality of products. They also aid in carrying cannabis’s culture forward.